Building a brand for the future of power.
MicroGrid Power (MGP) is rethinking how businesses power their operations, providing on-site, utility-grade energy solutions that give commercial operators greater reliability, control, and independence from an increasingly strained power grid. By combining power generation, intelligent monitoring, renewable energy, and energy management, MGP helps businesses keep critical operations running while building a more resilient approach to power.
I led the development of MGP’s visual identity from the ground up, creating the logo, brand system, and guidelines that established how the company would look, feel, and communicate. From there, I brought the brand to life across the website, presentations, brochures, sales materials, and tradeshow environments, creating a cohesive visual language that could scale with the business.
Working in a highly technical B2B category meant the brand had to do more than look polished. It needed to make complex energy solutions easier to understand, equip sales teams with clear and compelling tools, and establish MGP as a credible, forward-thinking partner for businesses where reliable power isn’t optional.
Giving MicroGrid Power its identity.
MGP needed an identity that could stand out in a highly technical energy space while still feeling credible, confident, and built for business. I developed the brand from the ground up, creating the logo, color palette, typography, iconography, and broader visual system, then brought it all together into a comprehensive set of brand guidelines. The result was a bold, high-contrast identity built around deep blacks, electric green, and a clean graphic language that gave MGP a distinct presence while remaining flexible enough to work across everything from digital experiences to sales materials and physical environments.
The website became one of the first major expressions of MGP’s new identity, but its biggest job was education. MGP’s technology, products, and approach to power aren’t easy to understand without context, so the experience needed to give businesses enough information to understand not only what MGP offers, but why it matters.
I led the brand and visual direction across the site, working closely with designers and developers to guide the creative, review execution, and ensure every detail stayed true to the MGP identity. Together, we created a cohesive digital experience that organized complex information into a clearer story while giving MGP a polished, credible presence for its B2B audience.
Partnering with UFC marked a defining moment for Supersure - taking a brand we built from the ground up and putting it on one of the biggest stages in sports. What followed was one of our most ambitious brand moments yet, spanning campaign creative, social, content, and an exclusive conversation with Dana White himself.
Built for the feed.
Business insurance, meet UFC. The partnership gave Supersure a chance to connect with a massive audience of entrepreneurs, business owners, and ambitious self-starters through a world driven by many of the same things: risk, resilience, and the determination to keep pushing forward. Across social, paid media, and email, we brought these two unexpected worlds together -blending Supersure’s bold identity with the energy and attitude of UFC to create a campaign that felt fresh, relevant, and unmistakably Supersure.
We took a completely new approach to commercial production using AI to bring two original Supersure campaigns to life: Superscrewed and Break Up With Your Broker. Across six TV spots, we leaned into humor, storytelling, and a little absurdity to make business insurance actually entertaining without a traditional production shoot.
Superscrewed.
Getting screwed by your business insurance? There’s a word for that. Superscrewed turned a familiar frustration into a playful campaign built around the headaches, surprises, and absurdities business owners face when their coverage falls short. The campaign brought Supersure’s personality to TV through a series of fully AI-generated commercials, using humor to make insurance feel a whole lot less like insurance.
Break Up With Your Broker.
Sometimes the hardest relationship to leave is the one with your insurance broker. Break Up With Your Broker turned business insurance into couples therapy, putting contractors, medical professionals, and other business owners face-to-face with the brokers who just weren’t meeting their needs. Through a series of awkward therapy sessions, the campaign used humor to make one thing clear: sometimes, it’s time to move on.
Across paid social, display, and digital campaigns, we translated Supersure’s visual identity into high-impact creative built to grab attention and flex across channels. AI tools like Higgsfield became part of my creative workflow, allowing me to develop custom imagery around campaign concepts rather than relying on traditional stock photography.
Paid Media
Business insurance ads don’t have to look like business insurance ads. We brought Supersure’s bold visual language into paid media with attention-grabbing concepts, custom AI-generated imagery, and creative designed to stand out in the feed.
Social gave Supersure room to have a little more fun. From timely content and playful brand moments to educational posts and everyday storytelling, we built a social presence that felt bold, approachable, and actually worth stopping for.
Bringing Supersure to the web was a deeply cross-functional effort. I worked alongside product designers, software engineers, project managers, and the Chief Marketing Officer to translate the brand into a bold, approachable digital experience. I oversaw the visual execution from end to end, reviewing and QA’ing every detail to ensure the final site felt cohesive, intentional, and true to the brand.
Bringing Supersure To Mobile.
We brought the Supersure brand into the mobile product experience, turning complex insurance information into something clearer, more intuitive, and easier to act on. Working closely with our Chief Product Officer, product designers, and Marketing Director, I helped shape and oversee the visual direction across the app, ensuring the experience felt cohesive with the broader Supersure brand while keeping clarity and usability at the center.
