Making disaster recovery easier to navigate.
Disaster recovery is already devastating and overwhelming. Finding the right help shouldn’t make it harder. AidFinder was created to simplify a fragmented recovery process, helping survivors navigate available resources while giving states and recovery organizations better tools to support them.
As Design Director, I led the visual direction across the brand, working closely with an external branding partner, designers, product designers, software engineers, and internal teams to create a cohesive experience across every touchpoint. From the website and product storytelling to presentations, print, and events, I guided how the brand came to life and translated complex information into visual communication that felt clear, approachable, and human.
For a company built around helping people through some of their most difficult moments, the work needed to do more than look good.
It needed to make the path forward feel a little easier to understand.
Building the foundation for AidFinder.
AidFinder’s identity was developed in partnership with an external branding agency, with my role focused on guiding the creative direction from the internal side. I worked closely with the agency, our CMO, and AidFinder’s President throughout the process, reviewing concepts, providing creative feedback, and helping make final decisions as the identity took shape.
Together, we established a visual system spanning the logo, color palette, typography, iconography, photography, and supporting brand assets. My responsibility was to ensure the system not only represented AidFinder’s mission, but gave our teams a strong, flexible foundation we could carry consistently across digital, product, marketing, and real-world experiences.
As Supersure grew, the brand needed to work across more teams, channels, and formats without losing consistency. I built an AI-enabled design system in Claude that translated the visual identity into reusable components, templates, and creative guardrails, giving the team a shared foundation to create from and scale.
Here’s a quick snippet into the system behind it all.
Partnering with UFC marked a defining moment for Supersure - taking a brand we built from the ground up and putting it on one of the biggest stages in sports. What followed was one of our most ambitious brand moments yet, spanning campaign creative, social, content, and an exclusive conversation with Dana White himself.
Built for the feed.
Business insurance, meet UFC. The partnership gave Supersure a chance to connect with a massive audience of entrepreneurs, business owners, and ambitious self-starters through a world driven by many of the same things: risk, resilience, and the determination to keep pushing forward. Across social, paid media, and email, we brought these two unexpected worlds together -blending Supersure’s bold identity with the energy and attitude of UFC to create a campaign that felt fresh, relevant, and unmistakably Supersure.
We took a completely new approach to commercial production using AI to bring two original Supersure campaigns to life: Superscrewed and Break Up With Your Broker. Across six TV spots, we leaned into humor, storytelling, and a little absurdity to make business insurance actually entertaining without a traditional production shoot.
Superscrewed.
Getting screwed by your business insurance? There’s a word for that. Superscrewed turned a familiar frustration into a playful campaign built around the headaches, surprises, and absurdities business owners face when their coverage falls short. The campaign brought Supersure’s personality to TV through a series of fully AI-generated commercials, using humor to make insurance feel a whole lot less like insurance.
Break Up With Your Broker.
Sometimes the hardest relationship to leave is the one with your insurance broker. Break Up With Your Broker turned business insurance into couples therapy, putting contractors, medical professionals, and other business owners face-to-face with the brokers who just weren’t meeting their needs. Through a series of awkward therapy sessions, the campaign used humor to make one thing clear: sometimes, it’s time to move on.
Across paid social, display, and digital campaigns, we translated Supersure’s visual identity into high-impact creative built to grab attention and flex across channels. AI tools like Higgsfield became part of my creative workflow, allowing me to develop custom imagery around campaign concepts rather than relying on traditional stock photography.
Paid Media
Business insurance ads don’t have to look like business insurance ads. We brought Supersure’s bold visual language into paid media with attention-grabbing concepts, custom AI-generated imagery, and creative designed to stand out in the feed.
Social gave Supersure room to have a little more fun. From timely content and playful brand moments to educational posts and everyday storytelling, we built a social presence that felt bold, approachable, and actually worth stopping for.
Bringing Supersure to the web was a deeply cross-functional effort. I worked alongside product designers, software engineers, project managers, and the Chief Marketing Officer to translate the brand into a bold, approachable digital experience. I oversaw the visual execution from end to end, reviewing and QA’ing every detail to ensure the final site felt cohesive, intentional, and true to the brand.
Bringing Supersure To Mobile.
We brought the Supersure brand into the mobile product experience, turning complex insurance information into something clearer, more intuitive, and easier to act on. Working closely with our Chief Product Officer, product designers, and Marketing Director, I helped shape and oversee the visual direction across the app, ensuring the experience felt cohesive with the broader Supersure brand while keeping clarity and usability at the center.
